Creator, Engineer and Entrepreneur

I work at the crossroads of design, technology and business to improve the way that people work and live. During my career, I’ve designed and launched many products and services, built and led incredible product design teams as well as founded and grown new ventures. 

I was born in London, grew up in Australia and have lived in Sweden for 23 years together with my wife Lisa, our children Elsie and Stig and our cats Harry and Björne! 

Education

  • Bachelor of Engineering with Honours, Melbourne, Australia, 1992-1996
    Communications, Electronics and Computer Systems

  • Corporate Education

    • Sustainability Development

    • Negotiation Skills

    • Team Dynamics

    • 7 Habits

    • Leadership Core Curriculum

  • Aircraft Pilot License - LAPL - Light Aircraft / Motor Glider Certification

Skills

  • Digital Services﹒Technology Frameworks﹒Service & Product Design

  • Business Strategy﹒Branding﹒Pitching﹒Sales and Marketing﹒Financing

  • Leadership﹒Innovation Programs ﹒Public Speaking 

  • Telecoms﹒Retail﹒Tourism﹒Food and Beverage

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Experience

Science Park Gotland - Business Advisor / Incubator Lead, August 2018 — present

  • Built and operationalised a startup incubator and recognised across Sweden in Vinnova’s “Excellenta Inkubatorer” program.  Worked with over a dozen early stage startups to design, develop, launch and drive marketing and sales - covering digital, IOT, mobility and even food and beverage innovations!   

Fjord / Accenture - Managing Director / Design Lead, 2011-2018

  • Responsible for building Fjord Stockholm from 5 to 45 designers with responsibility for overall business, strategy and operations. Built & led advanced digital solutions with Systembolaget, Scania, H&M, Hemköp and Velux and took responsibility for Nordic expansion.

  • Project lead for business strategy and service design engagements covering scoping, selling and leading projects and facilitating co-creation and user oriented design. Led and participated in projects with 3, Telia, Velux, Bonnier and Adidas.

Ericsson - Innovation and Product Development, 1999-2011

  • Drove design and launch of CNN Mobile as well as strategy and user experience for Napster Mobile and Mobile TV for Vodafone. Established capability in Ericsson around mobile application development and led Multimedia innovation practice for 3 years.

Sausage Software, Zurich Australia, GVA Grimley - Programmer, 1996-1998

  • Diverse roles including development of a world- first Java online shopping cart (in 1997), improving the experience of accounting and insurance systems as well as deploying an Apple Newton based handheld property surveying solution (in 1998). 

Get in touch!

Let’s talk projects, collaborations, or anything in design and innovation!

+46 73 544 2466

daniel@runway03.se

www.linkedin.com/in/danielsjfreeman

Get in touch!

Let’s talk projects, collaborations, or anything in design and innovation!

+46 73 544 2466

daniel@runway03.se

www.linkedin.com/in/danielsjfreeman

Get in touch!

Let’s talk projects, collaborations, or anything in design and innovation!

+46 73 544 2466

daniel@runway03.se

www.linkedin.com/in/danielsjfreeman

Copyright 2024 by Daniel Freeman

Copyright 2024 by Daniel Freeman

Copyright 2024 by Daniel Freeman