Strategy consulting and education
Practical guidance, coaching, and course delivery for teams shaping digitalisation and AI into clear business strategy and everyday capability.
I’m Daniel Freeman. I launch new ideas and help people with strategy for solutions, digitalisation, and the thoughtful adoption of AI in business.
Latest launch
New from Runway 03 · Squawkr
Never miss a good flying day.
Meet Squawkr, my new flight-planning service. Airfield status, restriction areas and weather come together in one clear view — less decoding, more flying.
Explore Squawkr ESSV Live from Squawkr
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Visby Arpt
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What I do
Operational AI consultancy
Practical support for mapping workflows, identifying automation opportunities, and designing the human processes needed around AI-enabled tools.
Physical AI and embedded devices
Exploration and prototyping at the crossover of AI, sensors, connected products, and programmable electronics for real-world environments.
Work, articles and experiments
Selected projects and writing around strategy, venture creation, AI adoption, and the practical design of digital and physical products.
Squawkr: never miss a good flying day
Our new flight-planning app brings airfield weather, runway wind and restriction areas into one clear view. The first release is now open to pilots.
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Tourism + Digital
Helping hotels and destinations with digital strategies to develop their businesses: a course module built with YrkesAkademin, and what it taught me.
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Fjord Stockholm
A study of team and culture that led to the growth of the best design studio in Stockholm — from three founders in an office hotel to fifty designers.
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Ö-Chips
Don’t be nuts, eat potato chips! Reimagining potato chips for the hospitality industry — two years as business advisor to a Gotland food startup.
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